Thursday, May 22, 2008

More brainstorming

Main question:
How does the Berlin youth identity expressed through fashion?
I'm paying particular attention to:
-Brand
-Style
-Color

What are some distinct features of Berlin fashion?
How are these features express identity of Berlin youth?
What's common between subgroups of Berlin youth?
What's distinct features of subgroups of Berlin youth??

vs Mainstream fashion?
Any underground fashion??
Compare and Contrast other cities
- US (Hollywood, NY, etc)
- Paris
- Milan (maybe getting help from Lauren??)

Research Method
Before Berlin
-Research Summer trend of 2008 in US, Paris, Milan (mainstream fashion, what's offered in the runway, in the stores, etc)
-Going to Paris before Berlin - observational study
-Check Berlin Fashion Show 2009

At the site
-Observation
-- Taking pictures???
-Interview
-- where to shop, what's in, what's out, etc.

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